BLOG 229 – Keep it simple like Southwest Airlines for your business success

It doesn’t matter what industry you are in, how fierce your competition and how turbulent the environment is, your business can still survive, succeed, beat the competition and even grow and become dominant.

This can all be achieved when you have one goal, you make it your primary focus and you focus all of your energy, the energy of your team and the energy of your business on achieving it.

From little acorns, grow the mighty oak – this might sound cheesy but Southwest Airlines are a great example of where this actually happened!

Southwest Airlines’ slogan is ‘low fares, nothing to hide’.

They are the only airline to have consistently grown year on year for the last 30 years.

Their one main thing is simple – ‘profitable, low cost, no frills air-travel’

Howard Putnam (CEO of Southwest Airlines) keeps it simple:

‘2-hour segments, 737 aircrafts, 10-minute turn arounds, no air freight, no cargo, no food service, no seat selection, just low fares’

He is specific, methodical and consistent about his one main thing – profitable, low-cost air travel.

Their one main thing has been instrumental in delivering 30 years of profitable trading.

“Southwest Airlines, for example, demanded of itself a profit every year, even when the entire industry lost money”

Jim Collins in his book ‘Great by Choice’

Southwest even made profits during the chaos of the OPEC oil crisis in the 1970s and during the turmoil that followed the 9/11 tragedies in 2001. They made money whilst other airlines collapsed, lost money or had to let staff go.

Their focus on a set of durable operating practices created a replicable and consistent success formula which brilliantly demonstrates fanatical discipline.

Click here to discover how focusing on one main thing – keeping it simple, making it all you do, being obsessed, being fanatical – can work for your business too.

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