[Blog 43] – How can a lesson in marketing from an interior designer boost the profits of your business?
Understanding the success of your brand and its relevance to your customers is vital to the long-term growth and success of your business.
This might sound like an obvious thing to say…
What if your products and services are not selling?
What if your business is not growing?
What if you are no longer relevant…
A small interior designer shows us how she stood out from the competition – by strengthening her core offer.
London is overrun with interior designers - there is one on nearly every street - so how do you stand out from the crowd?
Our interior designer knows that unless her core offer (her sausage) is strong, she can have all the sizzle in the world but it still won’t help her sell more.
So, she keeps it simple:
She does some simple customer research, asks her customers some targeted questions
Based on the feedback she tests a new idea
Then she looks at the results
The results speak for themselves – she doubled her fee income
This is no accident – this is because she ASKED her customers what they wanted from an interior designer and then strengthened her core offer to give them exactly that.
Her core offer was directly relevant to the needs and concerns of interior design buyers.
This new approach made her different, made her stand out from the competition and gave her the competitive edge she was looking for in a city overrun with interior designers.
Click here (URL to the BBS) to read more about precisely what our interior designer did to change the fortunes of her business and how this simple approach can be applied to your business too…