6. Healthy Heartfelt KPIs Email and Social Media Copy
Why risk the health of your business by measuring the wrong things
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Subject: Why risk the health of your business by measuring the wrong things?
Hello *|FNAME|*
I hope you found value in the Healthy Heartfelt KPIs Business Bitesize report that you downloaded from our website.
Here is the link again to the report, along with the link to my blog that I hope will be of value for you and your colleagues in your business.
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- Get the Business Bitesize report here {link to pdf}
- You can read my other blogs here {link to blog page}
With your permission I would like to drop you a line every time I post a new blog and also when a new edition of Business Bitesize is published. This will amount to no more than 5 emails a month (probably less). If you do not wish to receive these simply click the unsubscribe link below.
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Email 1
Subject:[Blog] KPIs that work
Why risk the health of your business by measuring the wrong things
Body:
<span style="color:#662B49"><span style="font-family:arial,helvetica neue,helvetica,sans-serif"><span style="font-size:14px">Hello *|FNAME|*</span></span></span><br /><br /><br /><span style="color:#662046"><span style="font-family:arial,helvetica neue,helvetica,sans-serif"><span style="font-size:14px">If your business lost major money for three months, one after the other, you’d be stressed…<br /> …you’d be stressed enough to do something about it.<br /><br />Making a loss prompts a strong emotional reaction. And a strong enough emotional reaction results in corrective action, as it should. <br /><br />But shouldn’t you be taking timely action to prevent the losses in the first place?</span></span></span><br /><br /><span style="font-family:arial,helvetica neue,helvetica,sans-serif"><span style="font-size:14px"><a href="link to blog/" target="_blank"><span style="color:#662046"><strong>Click here to find out more!</strong></span></a></span></span>
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Email 2
Subject: [Blog] Why risk the health of your business by measuring the wrong things?
Body:
<span style="font-family:arial,helvetica neue,helvetica,sans-serif"><span style="color:#662B49"><span style="font-size:14px">Hello *|FNAME|*</span></span><br /><br /><br />In 1994 Continental Airlines was failing miserably. In the previous decade it had filed for bankruptcy twice.<br /><br />But then Gordon Bethune took over...<br /><br />Bethune simply got every employee focused on three KPIs.<br /><br />Together they delivered a remarkable comeback.<br /><br /><a href="link to blog/" target="_blank"><strong><span style="color:#662046">Read in this latest blog and download</span></strong></a> how Continental became one of the most profitable airlines in the sky in the late 1990’s</span>
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Email 3
Subject: [Blog] What would make your 'business canary' fall of it's perch?
<span style="font-family:arial,helvetica neue,helvetica,sans-serif"><span style="color:#662B49">Hello *|FNAME|*</span><br /><br />You'll know that miners used to take canaries down the mine with them. <br /><br />They did it to predict their future survival.<br /><br /><a href="link to blog/" target="_blank">In this latest blog</a> I'll reveal why the canary approach is critical for the long term health of your business.</span>
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Email 5
Subject: [Blog] Why risk the health of your business by measuring the wrong things?
Use cleverer performance measurements in your business
<p><span style="font-size:14px">Hello *|FNAME|*</span></p><br />Record the key predictive indicators that matter to your customers the most and watch your business become more profitable, more efficient and more secure.<br /><br /><a href="https://yournextsteps.online/2017/05/03/blog-28/" target="_blank">In this latest blog </a>I share with you how with the knowledge you already hold you can ensure the long term health of your business.<a href="https://yournextsteps.online/2017/05/03/blog-28/" target="_blank">..</a><br /><br />
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Email 6
Subject: [Blog] How to measure what matters most and future proof your business…
Do you measure what matters most in your business?
Hello *|FNAME|*<br /><br />As a business owner you need keep to your existing measures, we know numbers are important to you…<br /><br />But…<br /><br />Have a look at how your decision-making and actions taken, change when you and your people use customer focussed KPIs.<br /><br /><a href="BLOG URL" target="_blank">In this recent blog</a> I'll point you in the direction of at least three helping hands to get you started.<br /><br /><a href="BLOG URL" target="_blank">Go to the blog and then download the Business Bitesize report that will get you really focussed on your key <strong>predictive</strong> customer focussed indicators...<br />
Kind regards
Social Media
1) Don’t get left behind by the competition because you fail to successfully recognise and manage the need for change within your business.
2) Watch your business grow and have a competitive advantage by implementing and successfully managing change within your business.
3) Do you recognise the need for change within your company but are scared to do something about it, you would be more scared if your business was losing money instead of making money, so take the leap of faith and make change work for you and your business.
4) If you do one thing this year - make sure your business moves forward by managing the changes needed to ensure profit growth.
5) For anything to change someone has to start acting differently – make that someone you and lead the change towards to better future in your business.
6) When change happens it tends to follow a pattern. We’ve got to stop ignoring the pattern and embrace it – read how here…
7) How many of your people have got married, moved house or had children, whatever change within your business you are proposing is less dramatic than all of them so seize the day and make the right changes to lead your business to greater growth and greater profits.
8) Can any significant change be done without a plan, personal of professional? Successful change requires a plan, read here to learn how the 3-part memorable plan can work for you, your team and your business.
9) Do you understand the importance of directing the rider, motivating the elephant and shaping the path in managing successful change? Don’t ignore the success this understanding will give you. Click here for more
10) This memorable 3-part plan can unlock the secret of successfully managing change and help you make the process enjoyable as well as profitable. Click here to learn more.
11) Here is a great ‘successful change’ story involving Jerry Sternin, who arrived in Vietnam in 1991 with his young family. His remit from Save the Children was, with almost no money, to transform the lives of millions of severely malnourished children. Read here how he did it...
12) By following the 3-part memorable plan you can change working practices for the better forever, don’t believe me, read how here…
13) You don’t think your people will change? Have you met opposition in the past from your people? Here is one solution that you cannot afford to ignore – this 3-part memorable plan really works…
14) Work out how to successfully managed change by directing the rider, motivating the elephant and shaping the path
15) Stop thinking that a strong logical argument for the rider alone will result in successful change, it’s not enough. Start doing what you can to influence and motivate the emotional elephant in us all.
1) Your job as a manager is to be able to introduce and manage change to ensure the organisational objectives of change are met, and that they gain the commitment of your people, both during and after implementation. The reality is also that you have to, at the same time, ensure that business continues as usual. That’s why the 3-part change plan is essential to both successful change and business growth. Read more here
17) As a race humans are already highly successful in managing change (moving house, having children, getting married, etc.) Your job as a business leader is to apply the memorable 3-part change pattern to the areas of your business you want to change.
Stand still and you lose, embrace change and your business wins.
To grow your business, you must accept change.
Embrace change for profit growth in your business.
Fail to master change and you fail to grow your business.
Apply the same principals for managing personal change to managing your professional change and the results will speak for themselves.
Be a change master and implement change correctly in your business.
Implementing change in a business requires the team to work, get your team on board by using the right principles to make the changes obvious and beneficial.
With the right planning and strategies in place the changes within your business can only succeed.
Minimise stress in your business changes and maximise success.
Make change obvious, natural and normal – the key drivers to successful change management within your business.
For change to succeed you must follow the 3-part pattern to achieve a competitive advantage for your business
Successful change needs emotional buy-in as well as logical reasoning and clear direction
Read how your memorable 3-part pattern for successful change starts with the rider, the path and the elephant
To implement success change you must follow a pattern, this 3-part memorable pattern will lead to business growth and profit growth
All good things come in threes and the plan for successful change is no exception
Your business will not successfully manage change unless you follow the memorable 3-part pattern.
Learn how this memorable 3-part pattern changed the lives of 2.2 million people in Vietnam
Embrace the simplicity of the 3-part memorable plan and you can turn change into competitive advantage
Jerry Sternin successfully changed the lives of malnourished children by implementing the 3-part memorable plan
The 3-part pattern really works – read Jerry Sternin’s story here.
Work out how you can successfully manage change by ‘directing the rider’ with better logic.
Work out how you can successfully manage change by ‘motivating the elephant’ with emotional appeal.
Work out how you can successfully manage change by ‘shaping the path’ and making the steps easier and more obvious.
Successful change starts with someone changing their behaviour – the someone is you.
When change happens it follows a pattern, stop ignoring that pattern and embrace it
Start your change plan with small changes, then you’ll see small changes can snowball into big changes
A small change can make a big difference to the profits of your company.
Can you afford to implement change within your company without an end in mind?
Make change part of the culture of your company by using the 3-part memorable plan.
Address the ‘human side’ of change before you do anything - if your team are not part of the change, it is unlikely to succeed.
Organisations need to change – plan well and it will become a business bonus not a burden.
Linked In
Update 1:
Embrace change for profit growth within your business.
Don’t get left behind by the competition by being resistant to change. Successfully managing and implementing change means that you will be able to stay one step ahead of the competition, keep up with customer demands and be ready to face the changes your market sector demands. Click here(link to your BBS) to read the skills necessary to make change work for you.
Update 2:
Stay in front of your competition by leading the change required within your business.
Do you remember what your website was like 10 years ago? Did you even have a website 10 years ago? What if you had decided that a website was not for you and the upheaval to your business would have been too great. Where would you be now? Behind the competition, out of touch with suppliers and customers and out of date in every way. Don’t get left behind, if you adopt a successful change pattern then you, the team and the business as a whole will benefit. Click hereto learn more (Link to your BBS).
Update 3:
Make change a positive and essential part of your working life.
We all manage change in our everyday life, sometimes without even realising, we move house, get married, have children, change jobs and cars and sometimes repeat the changes. We manage these changes because we have to and they are essential to the progression of our lives. Why should it be any different at work? Managing change within your business is just as important, as it is essential to your growth as a person and to the growth, success and longevity of your business. Read here (link to your BBS) how to successfully manage change and grow your business
Update 4:
Make your team see the change as irresistible and they will not be resistant.
Resistance to change comes from lack of clarity – be clear about the changes you want to make, the pattern you want the change to take and watch the resistance crumble. Read here (link to your BBS) for more.
Update 5:
How many of your people have got married, moved house or had children, whatever change within your business you are proposing is less dramatic than all of them so make the right changes to lead to business growth and greater profits. Here is the proof (link to your BBS).
Update 6:
In business it is vital to remember that the members of your team can't just drop everything and 'change', or learn new skills, just because you have decided change is necessary, even if they want to, as they have a whole range of daily tasks in their current working situation. It is the manager’s job to make the change in the business as obvious, natural and normal as possible demonstrating the success of the change through planning and the team working together. Read here (link to your BBS) to see the pattern for successful change.
Update 7:
The successful change 3-part pattern offers the simple solution you are seeking.
Let me explain: an alarm clock that goes off at 6am and scoots off your bedside table to prevent you hitting the snooze button (and means you have to get out of bed to switch it off) is a simple solution - it’s called ‘Clocky’ and is available on Amazon. It directs the rider and gets you out of bed and on the way to the gym and ultimately working towards your destination – whether that be losing weight or getting fitter or both… To read more about how to successfully implement the 3-part plan click here… (Link to your BBS)
Update 8:
The memorable 3-part plan – the key to managing change successfully – ignore it and your business loses
Here are the facts: successful change is not possible unless you:
Direct The Rider – Use a strong obvious and logical reason for change to influence the rider. Follow the bright spots, script the critical moves and point to the destination.
Motivate The Elephant – Appeal to emotions, not just to logic, to influence the emotional elephant. Find the feeling, shrink the change and ultimately grow your people.
Shape The Path – Make the route, the steps, the path to change crystal clear, obvious, explicit. Change the environment, build new habits and motivate the entire team.
Read more here about how the 3-part pattern works in practice and the skills involved to implement it (Link to your BBS).
Update 9:
Jerry Sternin proved that the 3-part change pattern works in Vietnam by changing the cooking practices within the community and saving millions of children. He followed the plan and helped change the environment permanently. In their book Switch, Chip and Dan Heath make the pattern easy to follow:
Direct the rider – follow the bright spots, script the critical moves and point to the end game.
Motivate the elephant – Find the feeling, shrink the change and grow the people
Shape the path – tweak the environment, build habits, rally the herd.
Read more about what this actually means and the success Jerry had here. (Link to your BBS)
Update 10:
The key to managing change successfully is to implement and stick to the 3-part memorable plan
· Look at the elements that work and use them as the basis of your change
· Script the areas of the job you want to change carefully so that there is no confusion, this makes the change seem much smaller than it actually is (shrink the change)
· Get emotional buy in from everyone, through working together you create unity and a desire to change
· Make everyone aware of what you want to achieve and the benefits involved
· Tweak the environment, sometimes being somewhere different or an office move round can help, this means that the habits then might be different.
· You then need to rally the herd – get everyone working together and moving in the same direction with the clear end game you have laid out at the forefront of everything they are doing.
To read more about how to implement the 3-part memorable plan please click here (Link to your BBS)
Update 11:
Get on board the successful change management bus, its coming your way!
When change works it follows a pattern. Successful change happens when your people have a clear and understood direction, real motivation and a supportive environment.
Read here (link to your BBS) how to make this work for your business
Update 12:
For change to work first YOU have to change
Unless you change how you manage the business and the team then you will continue to get the same results and the same resistance. People don’t resist change they resist being changed. Remember what looks like resistance is often lack of clarity. So it pays to use the successful 3-part change plan.
Remove the obstacles, point to the goal, make the changes small and achievable, make the targets clear and motivate the team all the way along.
Start by being the first to change, lead from the front and the rest of the team will follow. Click here to read more (Link to your BBS)
Update 13:
Change is and should be a positive thing for you, your team and your business.
In general humans manage change in their personal lives exceptionally well (moving house, having children, getting married, etc.) |f the memorable 3-part change pattern is applied to the areas of your business you want to change, the results will speak for themselves.
Here are a few useful things to remember
· Communicate your aims, the plan and the end goal
· Make the achievements in the beginning small and reward accordingly
· Be proactive and focused
· Ensure you get the team on board
· Build the change into the culture of the company so it becomes part of the everyday working environment
· Make change a positive aspect of business growth
Read more on how change is a positive and essential part of growing your business here. (Link to your BBS)
Update 14:
Be inspired by change and the possibilities are endless
Adopt a fresh and structured approach to leading and managing change and watch your business reach new heights.
With the help of the content in this Business Bitesize you will be inspired to adopt a fresh and structured approach to change. In their book ‘How to change things when change is hard’ the Heath brothers brilliantly share many powerful stories to prove the power of their 3-part pattern for successful change.
· Direct the Rider
· Motivate the Elephant
· Shape the Path
The evidence in this brilliant book will prove that if you commit to the 3-part plan for successful change it will be the best thing your business ever does!
Read more here (link to the BBS)