1. Checklists Email and Social Media Copy
Emails
Automated Email Report Delivery
Subject: Reach record business results and avoid costly mistakes...
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Hello *|FNAME|*
I hope you found value in the Checklist Success Business Bitesize report that you downloaded from our website.
Here is the link again to the report, along with the link to my blog that I hope will be of value for you and your colleagues in your business.
With your permission I would like to drop you a line every time I post a new blog and also when a new edition of Business Bitesize is published. This will amount to no more than 5 emails a month (probably less). If you do not wish to receive these simply click the unsubscribe link below.
Kind regards
Email 1
Subject: [Blog] You make or break your business depending on whether you take 3 checklists seriously enough?
Young physician ticking up the checklist boxes
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Hello *|FNAME|*
<br />Keeping a properly structured </span></span></span><span style="font-size:14px"><span style="font-family:arial,helvetica neue,helvetica,sans-serif"><a href="https://swinton.yournextsteps.online/you-make-or-break-your-business-depending-on-whether-you-take-3-checklists-seriously-enough/" target="_blank"><span style="color:#662046"><strong>'business critical' checklist</strong></span></a></span></span><span style="color:#662046"><span style="font-size:14px"><span style="font-family:arial,helvetica neue,helvetica,sans-serif"> sounds simple enough. And yet... ...it’s surprising how many business owner's fail to insist their team use them at all, never mind use them effectively!<br /><br />In this latest blog and download you will learn:</span></span></span><ul> <li><span style="color:#662046"><span style="font-size:14px"><span style="font-family:arial,helvetica neue,helvetica,sans-serif">how to start looking at ‘business critical’ checklists as a simple, rational system thinking approach to complex processes.</span></span></span><br /> </li> <li><span style="color:#662046"><span style="font-size:14px"><span style="font-family:arial,helvetica neue,helvetica,sans-serif"> how a 3-point checklist in the slums of Karachi halved the incidents of diarrhoea and pneumonia and saved thousands of childrens’ lives.</span></span></span></li></ul></div><ul> <li><span style="color:#662046"><span style="font-size:14px"><span style="font-family:arial,helvetica neue,helvetica,sans-serif">the proof that even the smartest people rely on checklists and use them as a fundamental part of their working day… everyday.</span></span></span></li></ul><br /><a href="https://swinton.yournextsteps.online/you-make-or-break-your-business-depending-on-whether-you-take-3-checklists-seriously-enough/" target="_blank"><strong><span style="font-size:14px"><span style="font-family:arial,helvetica neue,helvetica,sans-serif"><span style="color:#662046">What does your 'business critical' checklist look like?</span></span></span></strong></a><span style="display:none"> </span>
Kind regards
Email 2
Subject: [Blog] How many near misses within your business could have been avoided?
Model in studio isolated on plain grey background
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Hello *|FNAME|*
<div> </div><span style="font-family:arial,helvetica neue,helvetica,sans-serif"><span style="font-size:14px">You know those near misses or mistakes that jolt you into wide eyed disbelief or give you a cold sweat at 3am?<br /><br /><strong>Those near misses or mistakes that, if people do what they should do, would never happen?</strong><br /><br />Keeping a properly structured <a href="https://swinton.yournextsteps.online/saving-lives-is-a-serious-business/" target="_blank"><span style="color:#662046"><strong>'business critical'</strong></span></a> checklist sounds simple enough.<br />And yet...<br /> ...its surprising how many business's fail to use them at all, never mind use them effectively!<br /><br />In this <a href="https://swinton.yournextsteps.online/saving-lives-is-a-serious-business/" target="_blank"><strong><span style="color:#662046">latest blog and download</span></strong></a> read how </span>a young public health worker, Stephen Luby, had an idea that saved the lives of thousands of children all with a simple checklist.</span>
Kind regards
Email 3
Subject: [Blog] Would you allow a surgeon to operate on you without the WHO checklist?
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<span style="font-family:arial,helvetica neue,helvetica,sans-serif">
You wouldn't dream of climbing on board an aircraft if you knew the pilot was going to ignore the pre-flight checklist because she'd 'done it before'.
<br /><br />Would you allow a surgeon to operate on you or one of your family if he didn't follow the recommended surgical checklist?
<br /><br /><a href="blog link" target="_blank">Find out in this blog </a>why a pedantic, disciplined and unimaginative approach to certain tasks in your business could literally save it's life. </span>
Kind regards
Email 4
Subject: [Blog] Do you really want your business critical tasks to happen without a checklist?
Hello *|FNAME|*
I expect you can think of at least one 'near miss' in your business or home life recently.
Perhaps when driving, or perhaps how a sensitive email has been handled or even how machinery has been operated.
In this latest blog I'll dig into why checklists are essential and which of your business tasks you must apply them to. You may be surprised by the recommendations.
Kind regards
Email 5
Subject: [Blog] Time to stop losing sleep over near misses (or worse) in your business…
Business critical checklists and how to make them…
When you board a plane, it's reassuring to know the pilot and flight crew always use a checklist to ensure the safe journey and arrival of their passengers. <br /><br />You know that the pilot will probably have flown that plane hundreds if not thousands of times. <br /><br />If you could choose between two pilots with the same flying hours under their belts and one using a checklist for their flight and one not... which one would you choose to take you on your trip?<br /><br /><a href="https://obcaccountants.yournextsteps.online/blog-30/" target="_blank">In this latest blog</a><a href="https://obcaccountants.yournextsteps.online/blog-26/" target="_blank"> </a>I will discuss the merit of checklists - even for jobs,tasks, processes that are completed by 'experts' every single day. There are also some additional resourse and tools available to you that will help you identify those 'business critical' tasks to ensure your business has a safe journey.<br /><br />If you've had any 'checklist' moments or 'phew, that was a close shave ' moments in your business I'd love to hear from you.
Kind regards
Email 6
Subject: [Blog] Make checklists habitual and tick your way to business success...
Business critical checklists and how to make them…
<span style="font-size:15px">Hello *|FNAME|*<br /><br />A renowned surgeon was asked by the World Health Organisation (WHO) to help save lives in operating theatres all over the world.<br /><br />After looking at a variety of alternatives the simple ‘Surgery safety checklist’ became a WHO directive.<br /><br /><u><a href="BLOG URL" target="_blank">In this latest blog</a></u> I discuss how you and your team must focus on the 'business critical' tasks in your business to avoid costly mistakes.<br /><br /><a href="BLOG URL" target="_blank">Go here</a> to read the blog and download the Business Bitesize 'Checklist Success' report </span>
Kind regards
Social Media
1) Would you fly on a plane if you knew your pilot had ignored the pre-flight checklist and ‘winged it’. Checklists save lives click here to read more – URL link to BBS at end
2) Learn how a simple 5-part checklist in an intensive care unit empowered nurses to stop Doctors if they did not follow it and ultimately prevented 43 infections, prevented 8 deaths and saved £1.3 million - URL link to BBS at end
3) Getting your people to use checklists consistently is tough, checklists require discipline and teamwork. Start using checklists habitually to drive up standards and improve performance on business critical tasks read how here - URL link to BBS at end
· Reach record results and avoid costly mistakes
· Checklists can help manage massive complexity
· Are you ready to start seeing checklists as a critical part of the success of your business?
· Which near misses are costing your business time and money?
· Who wants to fly a plane with no pre-flight checklist?
· What are the 5 steps you must take to create a business critical checklist?
Linked In
Update 1:
You wouldn’t dream of climbing on board an aircraft if you knew the pilot was going to ignore the pre-flight checklist because she’d ‘done it before’.
Would you allow a surgeon to operate on you or one of your children if he didn’t follow the recommended World Health Authority (WHO) surgical checklist that has saved many many lives in many many countries?
So why do businesses allow certain mission critical jobs in their firm to happen without the pedantic, disciplined, committed approach to checklists that airline pilots and surgeons have?
Pilots and surgeons are some of the brightest and best trained people on our planet. But they use checklists at mission-critical moments in their day-to-day jobs every day. They treat these checklists seriously. They do not pay lip-service to checklists. Why? Because they know they save lives.
Needless risks businesses take every day…
OK so nobody is going to die because you or one of your team ignored a checklist or didn’t take the checklist seriously.
However, you run the risk of losing business or losing your reputation if you miss certain mission critical tasks.
Can you really afford to not take checklists deadly seriously? (At the end of the text URL link to the BBS)
Update 2:
You, me, everybody would prefer not to follow a checklist, yet they keep us alive in many walks of life. Checklists can keep your business alive too and help it thrive.
Set up and insist on the use of a checklist for the business critical tasks in your business. Even if people know what they should be doing.
It was proved in the slums of Karachi, Pakistan in the 1990s that soap and a 3-point checklist really can save lives.
All the local water sources were contaminated with sewage. 1 in 10 children died before they were five years old. Diarrhoea was a major cause.
A young public health worker, Stephen Luby, had an idea that anti-bacterial soap might help. The idea failed, Anti-bacterial soap was no better than normal soap, but his test achieved a better use of soap and did reduce cases of diarrhoea and pneumonia because it made the use of soap more systematic. The checklist they then implemented was a simple as:
· Wet both hands completely
· Lather well
· Rinse all soap off
Simple and obvious – but in the slums of Karachi it was life changing.
Can you really afford to ignore even a simple 3-point checklist – to read more about the success of a business critical checklist click here (add the URL link to the BBS)