Running your business can and probably is an overwhelming and time-consuming affair.You

Neil Rackman and his training company Huthwaite put together the SPIN framework of

Improving your skills of influencing and persuasion will likely grow your business,

Ask the right questions in the right way and your customers will tell you how valuable

Pre-suasion causes your customers to be receptive to your products, services, ideas

All businesses rely on repeat and future sales for growth and survival.  During

Your customers, your kids, your spouse, even you (we) all have limited attention.Professor

In the 1970s Neil Rackman and his training company Huthwaite developed the SPIN

Persuasion – getting someone to say yes. It means getting someone to believe something

We all know that asking the right questions is key to success, asking the wrong