When it comes to solving an issue your customer has, you will create loyal customers

You’ve heard the phrase I’m sure, ‘Ask a simple question and you get a simple

All businesses experience periods of optimism and encounter periods of turbulance. Managing

Storytelling is a competitive advantage. There are millions of pieces of marketing

A behavioural trigger – any stimulus that reshapes your thoughts and actions. We

You can easily identify the people in your business who are openly difficult, uncooperative

When it comes to growing your business, it follows that you must take your customer

‘WHY?’ – a word that you probably use 100 times a day. ‘WHY?’ is crucial

You’ll always find loads to do every day and every week in your business. But

People love a story – value them and enjoy them. It’s why we read books, go