In the 1970s Neil Rackman and his training company Huthwaite developed the SPIN

Late in the 1990s 17 different search engines were fighting to dominate the web.Then

The efficiency of your team and your business is at the heart of your future growth

Persuasion – getting someone to say yes. It means getting someone to believe something

What is the purpose of your business?This question takes thought, planning and a

The mere mention of the word ‘change’ may cause some of your team to feel uneasy.You

We all know that asking the right questions is key to success, asking the wrong

Taking yourself out of the day-to-day running of your business for even a short

Your business can learn a lot from Toyota.Looking at Toyota’s model in regard

‘Pre-suasion’ is the art of influence by capturing and channelling attention