BLOG 226 – Use 3 sources of enthusiasm together to build an outstanding team

You know you get the most out of your people and your team as a whole when they are enthusiastic about the work they are doing and believe wholeheartedly in your business.

You also know an enthusiastic and well-motivated team will always out-produce and outperform an average team.

Written down this sounds blindingly obvious – but why is an enthusiastic workforce the exception rather than the rule?


Most people are both enthusiastic and well-motivated when they start a new job, but research has demonstrated that 86% of businesses lose the enthusiasm of their people within the first 6 months of starting their job!

A massive study of over 13 million employee surveys points the way…

This study shows that everyone starts out motivated – but then other things happen, or don’t happen, that erode this natural enthusiasm of the workforce.

The research results are in the book ‘The Enthusiastic Employee’ by David Sirota. Sirota points to 3 sources of enthusiasm and it’s the businesses who fail to implement these 3 sources that fail to build a motivated and enthusiastic workforce and therefore fail to drive their businesses forwards to success.

The Sirota group called it the Three-Factor Theory – we will call them the 3 sources of enthusiasm.

  1. To be treated fairly
  2. To feel proud of their work and the business
  3. To be part of a strong working community with a sense of camaraderie.

Sounds simple, but you know, like every manager knows, how tough it can be.

However, the impact of successfully satisfying all three of these core needs will deliver a massive pay-off for your business.

Click here to learn about the 3 sources of enthusiasm in more detail and how to implement all three successfully into your business.

Click Here to Leave a Comment Below

Leave a Reply: