BLOG 234 – Dominos pizza delivered business success in just 14 words, can you?

When you write or tell your product or service marketing message as a Simple, Unexpected, Concrete, Credible, Emotional, Story you will grow your business.

SUCCEStories work…

Dominos prove that using the SUCCES writing formula works.

This simple and profound phrase launched Dominos into international business stardom and underpinned their meteoric growth in India now:

“Piping hot pizza delivered to your door in 30 minutes or you don’t pay”

How could you share your marketing message in such a simple and profound way?

Offering free pizza unless its piping hot and delivered in under 30 minutes was unexpected in American and European marketing, and even more unexpected in India where the roads are full of traffic.

This was a concrete message, with a guarantee to increase the credibility of the message “piping hot in 30 minutes or it’s free”

The piping hot 30-minute guarantee has an emotional value too, especially if you have hungry children.

You can almost see the story unfolding as the clock ticks down – 18-20 minutes to take and make the order and then 10-12 minutes to deliver it.

Click here to discover how you can tell a story in your marketing message and powerfully connect your customers to your product or service.

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