BLOG 242 – Get yourself a business breakthrough with 3 simple questions…
It’s easy to admire the business success of Polaroid, Uber and Airbnb, but these are not just one-offs, with the right questions and the right ideas this same business success can be yours too.
What if you could create your own breakthrough idea, what if you could ask just one question that could transform the fortunes of your business?
In his book ‘A More Beautiful Question’ Warren Berger’s research points to a simple 3-question formula that you and I can apply to our businesses, our products and our services.
So why not take yourself and your team away from the office and have some time-out and give the 3-question formula a go? What have you got to lose?
Here are 4 pointers to get you started:
1) Drag yourself away from the coalface.
Stop being too busy being busy, doing everything that just needs doing to keep your business going. Step back and go problem finding.
It worked for Bette Nesmith Graham who came up with ‘Liquid Paper’.
2) Create a whole series of ‘WHY?’ questions and seek out a problem worth tackling in your business.
Remember your team must know that every question will be considered, then you can fine-tune and filter the questions and focus on the one or two issues worthy of further investigation.
3) Next pose some ‘WHAT IF?’ questions.
These questions will generate options, ideas, possibilities and alternatives, just like Joe Gebbia and Brian Chesky did when they set up Airbnb.
4) Make it happen with ‘HOW?’ questions.
Having found the problem and created options now it’s time to work out ‘HOW?’.
Prototype and test your ideas as fast as you can, remember innovation rarely happens overnight and there can be several failures along the road to success. It took 5 years for Edwin Land to launch the first Polaroid, but he started fast and never let set-backs divert him from his ultimate goal.
Click here to learn how to create the breakthrough questions that will uncover just one idea that will deliver a breath-taking result for your business…