BLOG 281 – How much difference would leading with purpose make to your business?

The purpose of your business is more important than the profits of your business…

Raj Sisodia (business researcher and author) identified purpose led companies loved by their employees, customers and other stakeholders – he called them ‘Firms of Endearment’.

These ‘Firms of Endearment’ outperformed the S&P 500 share index by 14 times, clearly demonstrating the success and rewards that leading with purpose can bring.

Wouldn’t you like to beat your past performance or your competition by similar ratios?

But what happens when you don’t lead with purpose?

In over 50 years of employee engagement research, Gallup has surveyed more that 82,000 teams, over 1.8 million employees, in 230 businesses across 49 industries and 73 countries.

According to this research only 15% of the employees described themselves as engaged in the work they were doing.

What a waste of human potential!

As Sisodia and John Mackey state in their book ‘Conscious Capitalism’
“The blame for this does not lie with the lazy and unmotivated workers but with the companies that fail to create purposeful workplaces in which people are given the opportunity to find meaning, purpose and happiness… by contributing to the valuable work of the company”

Gallup’s research findings support Sisodia and Mackey’s position that taking the time to work out what your business stands for and agreeing on a well-defined purpose is vital for team engagement.

What percentage of your team do you think are engaged in the work you do?

Imagine the difference to your business if you could improve the engagement levels of those in your teams who are currently not engaged in the work they do!

How much difference would this make to the future of your business?